The Magic Door

The Magic Door (aka La Porta Magica) launched to skyrocketing ratings on Rai2 in Italy!
From creator JD Roth, who brought you the mega-hit formats The Biggest Loser and Beauty and the Geek, comes the ultimate lifestyle transformation show.

The Magic Door features a cast of ordinary people who wish to find the courage to change one aspect of their lives. They tell their stories and are then guided on a path of transformation, helped by an expert team of “Angels” to revolutionize their lives.

Each episode sees host Andrea Delogu present three stories of people with different life experiences, and she and her team find ways to make their dreams come true or resolve an issue. The show gets its name from a portal that each story’s protagonists pass through at the end oftheir journey, signifying their transition to a new life.

“The Magic Door is not just a television show but also a window into Italy and Italians — who they are, how they see themselves, their successes, and the times when things didn’t go as planned. These are people who are looking for someone to listen to them and help them,” according to Rai2.

The Magic Door, on Rai 2 in Italy, premiered in October 2024 and has already garnered the most followers on Instagram out of all new series which premiered in October (The WIT). After one week, the show had already jumped from a 2.2% share to 3.6%, increasing viewership by over 10,000 people per day, with over 360,000 viewers per week…a 65% increase in its time slot!