It's an innovative format that sees influencers compete in traditional media. Whereas other shows will need to build an audience as it progresses, Superlike will be starting off with the influencers' followers as its audience base.
Superlike Challenge is the first-ever fashion influencer competition on TV. The contestants have to show all their talent to put together looks, take photos, or record videos and post them onto their social media feeds. Through a multimedia format, on TV and on social media, Superlike Challenge will find the new best fashion INFLUENCER.
The winner of the show receives a trip to one of the international fashion capitals, with all contestants having the opportunity to sign contracts to promote brands and products, just like professional influencers!